About me
I am an entrepreneur who has experienced both failure and a successful exit. I currently serve as a Techstars Mentor, helping founders navigate the startup ecosystem. With over 25 years in marketing at the intersection of technology and advocacy, my superpowers include digital strategy, influencer engagement/mobilization, and leveraging technology/AI to create efficiencies to maximize ROAS.My professional roots trace back to the Clinton-era White House, where I served in the Office of Political Affairs within the West Wing. Currently, I don the hats of SVP, Digital at Hatcher and Co-founder at Upstart Factory.At Upstart Factory, I've assembled a team dedicated to catalyzing the journey of pre-seed and seed stage startups. We deliver GTM strategies and scaling efficiencies through AI and global talent, empowering founders to excel at being founders and facilitating a more economical and expedient path to Series A funding and beyond.At Hatcher, I lead the digital practice, which I've grown from a single-member to a team of 13, steering the firm's digital transformation. Our focus is to amplify voices, drive engagement, and motivate behavior change for mission-driven government, non-profit, and foundation social impact clients.As a builder, I founded PiedPiper Venture Capital, overseeing a portfolio that includes: Upstart Factory, Advocators AI, Distillers AI, BevLogis. Past ventures include SociallyMined (acquired by HYPR), Union Square Strategic, and Big Apple Juicery.Giving back is in my DNA. In addition to my work with Techstars, I've established Impact + Purpose Ventures, a non-profit vehicle championing mentor capital and equitable funding access. Our goal is to foster a culture where business success and social impact coexist.My philosophy is simple: businesses should flourish while catalyzing positive societal change.