Name: GTM Strategy for Startups: Crafting Your Ideal Customer Profile (ICP)
Start: 2024-10-24T14:10:00-0400
End: 2024-10-24T14:40:00-0400

We are so excited to share with you the DC Startup & Tech Week 2024 schedule! If you are early stage to growth stage founder, entrepreneur, investor, or looking to work with startups we have 14 tracks of content with over 150 sessions, 250 speakers that have been curated for you.

Ready to personalize your schedule and add sessions to your calendar? First register and purchase your ticket on Eventbrite, then you will receive an email to personalize your schedule. If you already registered, create your schedule today.

Thursday October 24, 2024 2:10pm - 2:40pm EDT

International Square Conference Center

Crafting your ideal customer profile (ICP) is a crucial first step in identifying customers who are experiencing the problem you solve and are willing to pay for your solution. In this workshop, participants will learn what an ICP is, how to create one, and how to use it to strengthen their Go-To-Market (GTM) strategy. While open to all, this session is especially valuable for B2B startups seeking a data-driven approach to finding their best-fit customers.

Speakers

Catherine Forrest

Technology and Entrepreneurship Program Specialist, Co-Founder, Technology & Entrepreneurship Program Specialist, InnovateDMV at US Ignite Co-founder of eazy

Catherine is an entrepreneur with experience in GTM strategy, information and operations systems design, venture capital, and digital twin modeling. At 22, she launched her first startup in collaboration with the Air Force Research Laboratory Information Directorate. As the Technology... Read More →

Thursday October 24, 2024 2:10pm - 2:40pm EDT
International Square Conference Center 1875 I St NW, Washington, DC 20006

Female Founders and Funders Sub-Track

DC Startup & Tech Week

Catherine Forrest

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