About me
VERSUS is a multi-vertical lifestyle brand with best-in-class hospitality venues, a cutting-edge marketing agency and an innovative venture arm. The parent company oversees four subsidiary ventures, all aiming to tell the story of every brand and product within the portfolio. Culture is center stage at VERSUS, which differentiates the group from competitors and ultimately navigates the company’s development of extraordinary spaces, campaigns, experiences, and products unlike any others.
VERSUS Hospitality is an award-winning collection of innovative concepts that excite audiences and deliver unparalleled experiences. The ownership group of D.C.'s leading hospitality concepts, including Ciel Social Club, HEIST, Casta’s Rum Bar, and Morris American Bar, meets the demand of a diverse global community with a proven record of remarkable success.
VERSUS Activations: As the worlds of art, fashion, sports, entertainment and culinary experiences continue to collide with traditional hospitality, cross-industry activations and pop-ups provide opportunities for VERSUS to create out of this world experiences. Most notable VERSUS activations include the Heist rooftop nightclub pop-up at the Kennedy Center, which hosted Dave Chappelle, and Casta’s Rum Bar at the Commanders’ Fedex Field Ownership Lounge, collaborations that made waves across local and national press.
VERSUS Agency: VERSUS invests in people, concepts and entertainment to complement their mission to create a culture aligned with their core values and brand image. Notable clients include Two Friends, PLNT Burger, Echostage, and Spike Mendelsohn.
VERSUS Venture: The mastery of hospitality and activations at VERSUS has propelled the platform into implementing a marketing engine to launch proprietary in-house products and brands. The venture arm of VERSUS will launch their first product this Fall.