DC Startup & Tech Week

Every mission-driven organization centers its efforts on delivering value to its beneficiaries or stakeholders, but the key question is whether the organization is optimally structured and functioning to fulfill its mission objectives. A critical component of success is the organization’s ability to assess how well it delivers its intended value. For mission-oriented entities, this requires a mission-specific approach beyond traditional business planning. The Mission Model Canvas, adapted from the Business Model Canvas, offers a strategic tool to design and articulate value, focusing on the success of the mission rather than profit. It examines essential elements of value delivery, ensuring alignment with stakeholder needs, effective achievement of mission goals, and the optimal use of resources. By outlining key partnerships, activities, and cost structures, the Mission Model Canvas helps mission-driven organizations sustain their impact.

In this session, I will share seven “cheat codes” that can improve pitches by at least 20% and provide a scale to measure these improvements. I will also share the four C’s of a good pitch: clarity, conciseness, convincing and compelling. I’ll walk through each of these areas in depth so founders leave with an understanding of how to confidently pitch and compel their audience to take the desired action.

Your business is making a one-of-a-kind impact and no one else can tell your unique story. So why doesn’t your audience seem to care?

Join marketing consultant Camille Galles for a one-hour workshop to figure out what you need to talk about and how you need to talk about it to start seeing results.

This won’t be just another lecture. Together, we’ll work through exercises so you can leave with:

• Themes and topics to inform up to a year’s worth of content.
• A channel strategy that supports your customer journey.
• A plan for building the systems and processes you need to execute consistently.
• An understanding of how to make today’s most successful storytelling techniques work for you.

Join us to build a strategic approach to content marketing that connects your brand with the people you need to make an impact – and a profit.

Building a healthy company culture from the start is crucial because your first hire sets the tone for your organization’s values, communication style, and work environment. In a startup, culture isn't just a "nice-to-have"; it’s the foundation that drives collaboration, attracts the right talent, and ensures alignment with your mission, making it essential for long-term success.